client: Nelson Education Ltd.
design director Franca Amore
project objectives Cover and interior redesign, and composition of higher education textbook
target audience Canadian college- and university-level professors and students.
concept design issues The objective for this edition was to design the text to be more accessible and visually appealing with a goal of setting it apart from its cluster of competitors. The publisher’s hope was that this new edition would be the clear, easy-to-use, comprehensive reference of choice for students.