By Greg Devitt
On 12, Jul 2012 | In cover design | By Greg Devitt
MHR Fall Releases 2006
client McGraw-Hill Ryerson – Professional Division
project objectives Cover design to highlight MHR’s Fall book releases.
target audience Retail book buyers.
concept design issues The title, “Fall Releases” is drawn from the “New Release” aspect of film production. The intent was to create a connection between the fanfare of a movie release and the release of the new 2006 titles. Also, the client’s preference was to showcase important A-list titles on the cover of the catalogue.